Kokua Swimwear Campaign Launch

Video Production
Social Media Content
Campaign Planning

// Premeire Pro
// After Effects
// Procreate

Kokua Swimwear is a conceptual apparel company, and this content series serves as a campaign launch to announce their newest swim campaign: the Chase Your Light Collection, which consists of the Sunrise series and the Sunset series.

Deliverables for this campaign launch concept include 2 Youtube-formatted videos, 2 Instagram Reel/Tik-Tok-formatted videos, and 1 Instagram/Facebook Story click through series.

Process Overview

// includes inspiration, stills, color palette, and graphic elements
// soft summer, nostalgic beach vibes

Instagram Story Click-through

// Individual Screens + Full Video

Instagram Reels

// Sunrise, Sunset


Youtube Videos

// Sunrise

// Sunset