Kokua Swimwear Campaign Launch
Video Production
Social Media Content
Campaign Planning
// Premeire Pro
// After Effects
// Procreate
Social Media Content
Campaign Planning
// Premeire Pro
// After Effects
// Procreate
Kokua Swimwear is a conceptual apparel company, and this content series serves as a campaign launch to announce their newest swim campaign: the Chase Your Light Collection, which consists of the Sunrise series and the Sunset series.
Deliverables for this campaign launch concept include 2 Youtube-formatted videos, 2 Instagram Reel/Tik-Tok-formatted videos, and 1 Instagram/Facebook Story click through series.
Deliverables for this campaign launch concept include 2 Youtube-formatted videos, 2 Instagram Reel/Tik-Tok-formatted videos, and 1 Instagram/Facebook Story click through series.
Process Overview
// includes inspiration, stills, color palette, and graphic elements
// soft summer, nostalgic beach vibes
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// soft summer, nostalgic beach vibes
![](https://freight.cargo.site/t/original/i/ed40d1b5cd8da04e6c108ead5563006e9f6f4df13f862e02ecb1847f583b1864/Screen-Shot-2023-10-02-at-12.22.06-AM.png)
Instagram Story Click-through
// Individual Screens + Full Video
![]()
![](https://freight.cargo.site/t/original/i/017d9cdccedf4c92687cd4de9df54b9349c960744ee071d162e9b840b3789ffa/Screen-Shot-2023-10-02-at-7.15.13-AM.png)
Instagram Reels
// Sunrise, Sunset
Youtube Videos
// Sunrise
// Sunset